Moved to a new location.
50% off.
Pink Slips.
All Sales Final.
Closing 5 locations.
Friends and Family Sample Sales.
The above mentioned are just some of the ways the fashion industry is responding to the recession and lack luster consumer confidence.
Retailers, manufacturers and fashion houses are all feeling the effects of the economy and doing whatever they can to survive.
Design houses are downsizing and consolidating responsibilities among employees who remain with their company. If you wore two hats before, you may now be wearing four. Fashion studios are not only downsizing and re-strategizing their infrastructure, they are also editing the product lines to reduce the number of styles shown, variety of fabrics used and paying close attention to delivery schedules. Teams of designers, merchandisers, sales staff, production staff are collaborating to come up with the best means possible to minimize profit loss and stabilize their business. The goal is to survive through these economic challenges and hold onto loyal customers and attract new customers: a tall order in these times.Sample sales, from a consumer perspective, are some of the more positive affects of a recession whether for yourself or gift giving.In some cases businesses have outsourced talent that would normally be “home grown”, eliminated entire departments, sent staffing offshore to work with foreign partners, closed down, relocated, sold the company, merged, filed for bankcruptcy etc.. Let’s not forget each one of these options affects us all whether it’s on the positive side like samples sales or on negative side such as a pink slip. The fashion industry is reacting to the recession by doing all of the above mentioned.
Top fashion brands such as Chanel, Diane von Furstenberg, Donna Karan, Ralph Lauren, Rocawear, Sean John among others are all offering customers private sales or deep discount sample sales at retail and online sales. Major departmemt stores such as Macy’s has weekly sales. Bloomingdales has special promotional sales and promo codes for online customers, Victoria’s Secret offers loyal customers special promo sales via direct marketing. Gilt.com holds private , online sample sales for luxury brands such as Pharrell Williams’ Billionaire Boys Club, Christian Louboutin and Calvin Klein.
The fashion industry’s response to economic hard times is evident in the apparel workers jobless rate, lack of want ads in apparel trade papers, reports on company closings, mergers, takeovers, etc. seen each week. Colleagues in the industry mention how tough it is to find experienced professionals who will work for less than they are worth, job boards are filled with jobs that require 5 years experience but curiously request candidates with 1-2 years experience only, and so on.MORE AT http://www.sojones.com/news/1490-how-the-fashion-industry-responded-to-the-recession/
50% off.
Pink Slips.
All Sales Final.
Closing 5 locations.
Friends and Family Sample Sales.
The above mentioned are just some of the ways the fashion industry is responding to the recession and lack luster consumer confidence.
Retailers, manufacturers and fashion houses are all feeling the effects of the economy and doing whatever they can to survive.
Design houses are downsizing and consolidating responsibilities among employees who remain with their company. If you wore two hats before, you may now be wearing four. Fashion studios are not only downsizing and re-strategizing their infrastructure, they are also editing the product lines to reduce the number of styles shown, variety of fabrics used and paying close attention to delivery schedules. Teams of designers, merchandisers, sales staff, production staff are collaborating to come up with the best means possible to minimize profit loss and stabilize their business. The goal is to survive through these economic challenges and hold onto loyal customers and attract new customers: a tall order in these times.Sample sales, from a consumer perspective, are some of the more positive affects of a recession whether for yourself or gift giving.In some cases businesses have outsourced talent that would normally be “home grown”, eliminated entire departments, sent staffing offshore to work with foreign partners, closed down, relocated, sold the company, merged, filed for bankcruptcy etc.. Let’s not forget each one of these options affects us all whether it’s on the positive side like samples sales or on negative side such as a pink slip. The fashion industry is reacting to the recession by doing all of the above mentioned.
Top fashion brands such as Chanel, Diane von Furstenberg, Donna Karan, Ralph Lauren, Rocawear, Sean John among others are all offering customers private sales or deep discount sample sales at retail and online sales. Major departmemt stores such as Macy’s has weekly sales. Bloomingdales has special promotional sales and promo codes for online customers, Victoria’s Secret offers loyal customers special promo sales via direct marketing. Gilt.com holds private , online sample sales for luxury brands such as Pharrell Williams’ Billionaire Boys Club, Christian Louboutin and Calvin Klein.
The fashion industry’s response to economic hard times is evident in the apparel workers jobless rate, lack of want ads in apparel trade papers, reports on company closings, mergers, takeovers, etc. seen each week. Colleagues in the industry mention how tough it is to find experienced professionals who will work for less than they are worth, job boards are filled with jobs that require 5 years experience but curiously request candidates with 1-2 years experience only, and so on.MORE AT http://www.sojones.com/news/1490-how-the-fashion-industry-responded-to-the-recession/
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